Project day: Students planned PR activity


What should the press release say? What should be said in the welcome speech? Who should be invited? These were some of the many questions answered by approx. 75 bachelor students of Marketing and Management Communication (BAMMC) in connection with their project day where their job was to plan a PR activity.

In October 2007, ASB celebrates the 20th anniversary of the ASB Student Exchange Programme. This event was used as the case study for the BAMMCs and made it possible for them to experience the practical work connected with PR activities.

- I now have a much more practical perspective of how you actually work with PR. How many things you need to have under control in order for everything to be successful. It is really demanding in terms of planning. Our lectures have always been more strategy oriented, but today focus has been just as much on legwork. I now have a much better picture of what PR really is, says Marie Livijn.

- I have learned to approach the work more directly rather than talking too much. And I now have a much better idea of how much work a PR event involves. It is not the same just to read about it, says Laura Molady, who was surprised at how much time things took.