Student in Business Communication receives the CSR Student Award 2012

Anders Grarup Jensen from Aarhus University, Department of Business Communication receives the prestigious CSR Student Award 2012 for his innovative project on Corporate Social Responsibility.

2012.11.26 | Didde Trolle Pedersen

Anders Grarup Jensen wins the CSR Student Award 2012

The winners of this year’s CSR awards were found and honored at the CSR Award gala show in Sønderborg where more than 1000 people were gathered on the 14th of November.  Anders Grarup Jensen, who is about to finish his master in Corporate Communication from Aarhus University, received the CSR Student Award 2012 for his great project on CSR.

- The Award Show was a huge experience. To see myself on the nominee video and hear my name called out and finally receive the prize from the Danish Minister for Science, Innovation and Higher Education Morten Østergaard was a truly great experience. However, I did get a bit nervous when I had to give an acceptance speech in front of so many people, including four Danish ministers and Prince Joachim, Anders explains.

A comprehensive communication plan

Anders was given the Student Award for his internship project in the British company The Midcounties Co-operative, where his job was to help reduce the company’s level of energy consumption. Anders developed a comprehensive and innovative communication plan to increase knowledge and understanding of Corporate Social Responsibility among employees and thereby create a change in behavior among them.

Anders placed great emphasis on involving managers and employees at each level of the business and making it easy for each employee to understand the benefits of reducing the energy consumption.

Furthermore, it was essential that the project was sustainable and not just a brief success. Anders made information packages, internal platforms for the project, campaigns, introduction programmes for new employees, different guidelines, presentations and teaching activities, and the project turned out to be a great success. The energy consumption was reduced more than expected in the period.

The most innovative student

Each year the CSR Foundation awards a number of prizes for the best and most innovative initiatives within CSR among companies, investments, organizations, politicians, students etc.

The CSR Student Award is given to a student at a Danish university, who has created a new way of working with CSR within research, the public or private sector. Potentially, the student has uncovered a new market or business area, where CSR has not yet been implemented, or engaged in knowledge sharing on CSR in wide spectra through presentations, blogs, books, social media or various initiatives.

- I was very surprised to win this prestigious award. The two other nominees were from Copenhagen Business School and presented some really good projects, so I was quite proud to receive the first place, says Anders.

An inspiring Award Show

The keynote speaker of this year’s show was the 42nd president of the United States Bill Clinton, and among the other participants were His Royal Highness Prince Joachim, the Danish minister for climate and energy Martin Lidegaard, the Danish minister for the environment Ida Auken and the Danish Minister for Science, Innovation and Higher Education Morten Østergaard. The entire show was presented by the two actors Connie Nielsen and Rasmus Botoft.

- It was exciting to participate in the conference and there were presentations from so many inspiring leaders and politicians. Particularly, I found it interesting to listen to Bill Clinton’s speech about CSR, Anders explains.

Anders has written his thesis on the basis of his internship in the Midcounties Co-operative, which was an obvious case study for him.  Next to his Master in Corporate Communication, Anders can carry with him a great success and acknowledgement for his project in the British company.

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