Elite Module in Digital Transformation

The Elite Module is targeted 3rd semester students at Cand.merc. / Economics and Business Administration and consists of three inter-related courses in a 30 ECTS package

As an Elite Module student you will get:

  • High-level, interactive teaching
  • Practical as well as theoretical knowledge in an area hungering for strong competences
  • Internship-like experience
  • Excellent network opportunities
  • International perspective
  • Relevant casework for real firms
  • An exciting and challenging study trip abroad
  • Ambitious peer students from different study programmes

Strong subject units, strong company relations – and a study trip

Being a student at the Elite Module in Digital Transformation, you will benefit from the ultimate combination of two strong subject units, as well as an internship assignment in close cooperation with our dedicated partners from leading companies with focus on digital transformation.

In addition, the Elite Module will give you a solid research foundation and a close relation to top researchers at Department of Management, which will give you a head start for your final master's thesis. The Elite Module is a perfect opportunity to build contacts and knowledge for your future career in business as well as in academia.

Last but not least, Elite Module students will be going on a one-week study trip with international perspective including teaching by international top researchers as well as interesting company visits.

Small class

A maximum of 24 students are accepted at the Elite Module. As working with students from different degree programmes is a core benefit of the course, a maximum of 10 out of the 24 students can come from the same programme.

Structure of the Elite Module

The Elite Module in Digital Transformation consists of three inter-related courses. Please see the structure and the description of the modules below.  

COURSES ECTS EXAM

Mastering Disruptive Business Models and Customer Touchpoints  - Elite Module course 1

  • Part 1: The Digital Firm
  • Part 2: Innovation and Business Development in the Digital Economy
  • Part 3: Marketing, Customer and Value Chain Management
10
  • Oral exam, internal examiner
  • Case assignment  

Managing the Modern Firm: Leadership and Organisation  - Elite Module course 2

  • Part 1: Organisation, Management and Leadership
  • Part 2: Advanced Theoretical Perspectivation
  • Part 3: Field Study with International Perspective: Technology Management   
10
  • Written exam, internal examiner

Project assignment: Digital Transformation in Practice 
- Elite Module course 3

  • Project assignment
  • Supervision  
10
  • Grade based on the project assignment  

The course and the teaching

The holistic view on digital transformation taught at the Elite Module combined with your degree programme gives you a strong platform to pursue your future career. A strong team of lecturers from Department of Management will be in charge of the teaching, but guest lecturers from other universities and partner companies will also play a significant role during the Elite Module in order to ensure an inspiring and challenging teaching environment.

The course comprises a number of parts covering specific areas of the digital firm. The parts are taught sequentially, each part lasting one or more weeks. The teaching language is English.

The course is a combination of ordinary lectures, case-based teaching, classroom teaching where students present examples and exercises. Active student participation is required. Being an elite course, the course is challenging, and a considerable preparation and group work outside class hours should be expected.

Planning your time

During the semester, time is assigned for supervision and writing the project assignment. However, since the cases, relevant material and supervisors are to be presented by the beginning of term, we suggest that the students start working on the project assignment as early as possible.  

See a detailed outline of the semester

Field study with international perspective: Technology Management

As part of ‘Managing the Modern Firm - Elite Module course 2’ we will be going on a field study with international perspective to a partner university.

The student must pay for the field study (approximately DKK 5,000).

It is possible to participate in the course without participating in the field study.

Want to apply? Here is how:

As a prerequisite for attending the Elite Module in Digital Transformation, it is expected that the student is motivated to study independently to achieve a sufficient academic level.

Qualification criteria:

  • Completion of all 1st semester courses in Cand.merc. / MSc in Economics and Business Administration
  • A minimum GPA of 7 (Danish grading system) from the prerequisite courses 

For applicants with the required GPA, admission will be based on an individual assessment of the student’s qualifications. In this part of the admission process, the GPA is of some importance, but other qualifications such as relevant work experience and motivation will also be considered.

Students must submit a written application; including:

  • A transcript proving your completion of all 1st semester courses in MSc in Economics and Business Administration, as well as a transcript of your grades from the 1st semester prerequisite courses proving a minimum GPA of 7 (Danish grading system)
  • Motivation
  • The student's views on how digital transformation is related to his or her degree programme
  • Knowledge of and previous interest in digitalisation (e.g. relevant work experience)

The letter of motivation must be included in your application when applying for this elective course.

For pre-acceptance at the Elite Module in Digital Transformation 2022, your application including attachments must be sent via email to Administrative Coordinator Birgitte Hellstern bihe@mgmt.au.dk by 24 March.

Students who have applied for pre-acceptance will be notified about acceptance/non-acceptance no later than 31 March.

After acceptance, the registration to the Elite Module will be final from 19 April. This means that you cannot deregister or exchange your registration after 19 April. This also applies for students who consider project-based internship, studies abroad or enrolment as guest student at another study programme/educational institution.     

If the course is not full after the pre-acceptance round, it will be possible to apply for the Elite Module during the registration period for electives 1-5 May by sending an email application including attachments to Administrative Coordinator Birgitte Hellstern bihe@mgmt.au.dk.

The application must include:

  • A transcript proving your completion of all 1st semester courses in MSc in Economics and Business Administration, as well as a transcript of your grades from the 1st semester prerequisite courses proving a minimum GPA of 7 (Danish grading system)
  • Motivation
  • The student's views on how digital transformation is related to his or her degree programme
  • Knowledge of and previous interest in digitalisation (e.g. relevant work experience)

The letter of motivation must be included in your application when applying for this elective course.

Applicants after 24 March should ALSO apply for normal electives during the registration for electives 1-5 May.

This is to make sure that you are accepted on electives of your choice whether you are accepted at the Elite Module or not.

All students will be notified about acceptance/non-acceptance to the course as soon as possible after the registration for electives closes. 

After acceptance during the registration for electives, registration to the Elite Module will be final from 10 May. This means that you cannot deregister or exchange your registration after 10 May. This also applies for students who consider project-based internship, studies abroad or enrolment as guest student at another study programme/educational institution.  

If students have registered for AU Summer University courses, they will automatically be deregistered from these upon acceptance onto the Elite Module.

For questions regarding the Elite Module please contact Professor Anders Ryom Villadsen avilladsen@mgmt.au.dk or Administrative Coordinator Birgitte Hellstern bihe@mgmt.au.dk.

Partner companies 2021

- and more to come


"Being part of the programme has provided me with new perspectives for analysing and solving problems for organisations in our era where digital technologies are changing competition. The programme has given me a different understanding of what challenges and opportunities companies are running into as the industry changes, but more importantly also ideas on how to engage differently with customers and partners in an ecosystem to remain important players in the industry."

André Valgren Steensen
Business consultant and Scrum master

"The programme forged a solid foundation for grasping the business environment of tomorrow. By committing to 4 months fulltime studying, I became thoroughly introduced to the vast variety of state-of-the-art research in Digital Transformation. Also, I gained hands-on experience of how ‘real’ companies actually deal with the opportunities and challenges following. Priceless and inspiring 4 months for if you are motivated by how digitalisation affects all aspects of business."

Emil Halling
Project Manager, Digital Customer Excellence

"My favourite classes are those filled with discussions where the participants and I learn from each other. The class I taught was a good example. From the discussions we had, the students are clearly more experienced and at a different level than normal. That made the class more rewarding for all."

Nils Fonstad
Research Scientist, MIT