STAY RELEVANT

This is your chance to apply your academic expertise to the field of strategic business development with a view to helping companies to stay relevant for their customers and partners.

A collaboration between Syddjurs Municipality and Aarhus University

Using your academic expertise in practice

You are one of many students from the Faculty of Arts who will be meeting on Wednesday 12 October and Thursday 13 October in Aarhus. In partnership with your fellow students, you will be using your academic expertise to find solutions to problems facing a variety of companies.

In Aarhus you and the other participants will be divided into groups of up to five people. On Wednesday 12 October you will be introduced to a working method called “design thinking” by Lasse Chor from Happy 42 – http://happy42.dk/. After the presentation the cases will be given to the groups, for the preparation to begin. The next day (Thursday 13 October), you will be taken by coach to Ebeltoft, where you will be given the chance to work on a specific problem. Each group will then be asked to pitch their solution.

Taking part in this case competition is a good idea because:

It will give you the chance to develop your skills in relation to working with design processes
You’ll get the chance to pitch some good ideas and show potential employers what you can do
It’s a good platform for using your theoretical knowledge to solve practical problems
You’ll learn more about business life and gain insight into strategic design thinking
It will look good on your CV

Aarhus: Program 12 and 13 October 2022

October 12th

Time	Activity	Venue
10.00 - 12.00	Introduction to design thinking, case work and pitches v/ Lasse Chor, Happy 42 Link to Lasse's slides: https://www.dropbox.com/s/ju5l57dhl3rs8y2/Stay%20relevant%202022.pdf?dl=0	Nobelauditoriet, 1482-105 Jens Chr. Skous Vej 4, 8000 Aarhus C
	After the presentation, cases are given to the groups so that research and idea development can begin.

October 13th

Time	Activity	Venue
08.00	Departure by bus from Aarhus Universitet	Meeting place: The parking lot at building 1580 (Kasernen) Langeladsgade 139, 8000 Aarhus C Address in Ebeltoft: Maltfabrikken Maltvej 4-12, 8400 Ebeltoft
9.00 - 9.30	Welcome: Breakfast and coffee/tea, motivational talk and presentation of cases. w/ Linda Pedersen, Happy 42 & Michael Stegger Jensen, Mayor of Ebeltoft	Kulturloftet
9.30 - 10.00	Presentation by Kristian Krog, director at Maltfabrikken	Kulturloftet
10.00 - 10.30	The companies present their cases at the locations Afterwards there is time for questions	Syddjurs Municipality in Snedkeriet Maltfabrikken in Støbesalen Glasmuseet Ebeltoft in Under skorstenen The Frigate Jylland in Kulturloftet
10.30 - 12.15	Case work
12.15-12.30	Joint exercise	Kulturloftet
12.30 - 13.00	Lunch	Kulturloftet
13.00 - 16.00	Case work
16.00 - 16.30	Joint exercise Coffee/tea and cake	Kulturloftet
16.30 - 18.30	Fire parallelle pitch-runder - der findes en finalist fra hver runde	Syddjurs Municipality in Snedkeriet Maltfabrikken in Støbesalen Glasmuseet Ebeltoft in Under skorstenen The Frigate Jylland in Kulturloftet
18.30 - 19.00	Dinner and networking	Kulturloftet
19.00 - 19.10	Welcome	Kulturloftet
19.10 - 19.50	The four finalists pitch for everyone	Kulturloftet
19.50 - 20.00	Audience voting and award presentation
20.00	The bus returns to Aarhus

Cases og groups

Find your group and download your case here:

Group number	Pitch Venue	Group members	Case
Groups from 'Culture and Creative Industry'
1	Under skorstenen	Lotta Enroth Mette Van Zoest Jagienka Parteka Lars Vogel Morten Laugesen	Glasmuseet Ebeltoft
2	Under skorstenen	Moe Miyake Katerina Efenberkova Mélyne Hoffmann-Brienza Eli Tornøe Jakob Wang	Glasmuseet Ebeltoft
3	Under skorstenen	Mathias Højgård Marie Hansen Lea Hansen Thomas Rod Daniel Petersen	Glasmuseet Ebeltoft
4	Under skorstenen	Eva Sørensen Simon Ludvigsen Iben Fogh Larsen Mathilde Molbo Sebastian Mirz	Glasmuseet Ebeltoft
5	Under skorstenen	Marie Louise Hansen Isabelle Hansen Frederik Pandal Rafael Rix Julie Thrane	Glasmuseet Ebeltoft
6	Under skorstenen	Celia Wiemann Valdemar Christensen Martin Chrestensen Josefine Mayann Nathalia Ellendersen	Glasmuseet Ebeltoft
7	Under skorstenen	Erna Rokne Lucas Møller Bella Loveless Kasper Vengsgaard Jun-Xing Liang	Glasmuseet Ebeltoft
Groups from 'Educational Science'
8	Kulturloftet	Cecilie T. Andersen Emma K. Højlund Åshild L. Kristiansen Victoria E. S. Sørensen Mathilde A. Nielsen	Fregatten Jylland
9	Kulturloftet	Maria M. Andersen Ida M. Z. Høyer Louise F. Lauritsen Mathias L. L. Tengstedt Mette M. Pedersen	Fregatten Jylland
10	Kulturloftet	Sune S. Andresen Katrine B. Iversen Clara M. Laustsen Stine K. Therkildsen Laura B. K. Lund	Fregatten Jylland
11	Kulturloftet	Olea T. Iversen Rick M. H. Madsen Emma H. Thing Caroline Ø. Kristensen Gustav J. J. Borgquist	Fregatten Jylland
12	Kulturloftet	Christoffer P. Biehl Tilde M. Iversen Sofie Madsen Terese I. J. Thomassen Freja F. Kaiser	Fregatten Jylland
13	Kulturloftet	Magnus M. Dalsgaard Emil S. Jensen Therese Meldgård Johanne Svane Lise T. Junker	Fregatten Jylland
14	Kulturloftet	Kathrine M. S. Geday Frederikke V. Jensen Thea L. Nejsum Anita G. Steen Tanja E. Jensen	Fregatten Jylland
15	Kulturloftet	Emil V. Grochalski Trine V. Jeppesen Ditte H. Pedersen Astrid V. Schmidt Kani Hossian	Fregatten Jylland
16	Kulturloftet	Berkay Gülec Karen H. Jørgensen Minna E. Pousette Klara F. Rusås Linea V. Haderslev	Fregatten Jylland
17	Kulturloftet	Alena Hamzie Anna Juel-Kristensen Julie L. Sørensen Maja V. Ørskov Ida F. Dalsgaard	Fregatten Jylland
18	Kulturloftet	Signe K. Hansen Celina B. Kjær Mie T. Sørensen Merete L. Nielsen Sofie K. Christensen	Fregatten Jylland
Groups from 'Food and Culture'
19	Støbesalen	Risa Hirano Shi Ting Lee (Abby) Raphael Eichinger Kayla Pelly Daniel Abraham	Maltfabrikken
20	Støbesalen	Miles Leonard Laria del Socoppa Rodriguez Hernandez Grace Casteel Harley Beechey Hon Lam Conan Chan	Maltfabrikken
21	Støbesalen	Luka Tsukamoto Justin Eser Rosa Torres Martin Leonie Grafweg Ryleigh Kailin Mcsweeny-Tait	Maltfabrikken
22	Støbesalen	Sakura Kawashima Mateo Dray Ana Victoria Leon Munoz Jose Luis Llovet Raminez Finn Sonniksen	Maltfabrikken
23	Støbesalen	Avery Satera Tosca Velthuis Gen Tauigushi Maria Belau Sierra Almenara Satori Mori	Maltfabrikken
24	Støbesalen	Sunyu Lee Ivana Stoyanova Lau Tsz Ching (Christy) Alfie Lai Kimber Rose Tanner	Maltfabrikken
25	Støbesalen	Michael Booth Owen Patrick Zarah Mientjes Jonas Tamme Haru Nagasaka	Maltfabrikken
26	Støbesalen	Alicja Kibort Jacob Langer Lune van Dÿk Mateusz Berke Brendan Tessler	Maltfabrikken
Groups from 'Humanistic Organizational Development'
27	Snedkeriet	Clara Laue Petersen Vibe Laursen Sara Lykke Pedersen Anna Rønnebro Siegfredsen Emilie Juul Nielsen	Syddjurs kommune
28	Snedkeriet	Charlotte Thisgaard Esben Strange Jens Thøgersen Clara Sanvig Anna Buhl	Syddjurs kommune
29	Snedkeriet	Anna Katrine Grønbæk Mia Kragskov Rebekka Balle Kristensen Julie Hyldborg Tess Mikka Rasmussen	Syddjurs kommune
30	Snedkeriet	Katarina Hermansen Emma Juel Frederiksen Ida Bech Nielsen Isabella Vivi Nielsen Signe Futtrup Kristensen	Syddjurs kommune
31	Snedkeriet	Jeppe Skov Sørensen Asger Ladekjær Emma Marie Würtz Stephanie Pedersen	Syddjurs kommune
32	Snedkeriet	Ida Marie Jørgensen Christian Graversgaard Jakob Molin Sophie Davies Emma Sofie Meiling-Nielsen	Syddjurs kommune
33	Snedkeriet	Victor Egeblad Max Bjerregaard Mathilde Enghoff Ingeborg Leegaard Thea Skot-Hansen	Syddjurs kommune
34	Snedkeriet	Martha Andersen Anette Havbo Sofie Yssing Emma Westergaard-Knudsen	Syddjurs kommune
35	Snedkeriet	Maj Kjeldgaard Nielsen Anne-Sofie Vesløv Uffe Hansen Anders Hansen Melissa Ovesen	Syddjurs kommune

Design mentors

Lasse Chor

Lasse Chor is a Danish entrepreneur who started his first company at the age of 13, and has since then been heavily involved in the Danish and global entrepreneurship ecosystem.

Through his current company Happy42 Lasse is currently mentor for a number of startups around the world, and advisor to a handful of large corporations including some Fortune 500 companies.

Lately Lasse also turned his attention to investments and he’s currently active as a private angel investor.

Bonus info is that Lasse’s mom thinks that he’s is the best son in the world.

Linda Pedersen

Linda is currently engaged in developing new initiatives within IT security, and advises companies and institutions on how to work with strategy, culture, talent development and make effective efforts around this. Where innovation - and new ways of solving problems, also play a crucial role.

Bonus info is that Linda helped start the first Startup School Asia when she lived in Malaysia in 2014.

Judging panel

Michael Stegger Jensen, Mayor Syddjurs Municipality
Ole Svit, director Business Djursland
Carsten Stage, Deputy head of School, School of Communication and Culture, Aarhus University
Kasper Kolstrup Møller, Chairman of the Business and Planning Committee

Learning objectives

Participation in the Stay Relevant Case Competition will enable students to:

Knowledge

Demonstrate understanding of the ways in which theoretical knowledge from their degree programmes can be communicated and used in relation to a relevant labour market

Skills

Give presentations by making pitches
Independently communicate the relevance of academic theories and methods in relation to the labour market
Use their own academic expertise to solve problems which are relevant for the labour market

Competences

Independently adapt their academic skills for use in society as a whole
Take part in development work in a constructive manner

Food and refreshments

Vegetarian food and refreshments will be served all day October 13th in Ebeltoft.

Competition prizes

First Price
WTF-Award
Audience Award

Rules

The companies taking part have the right of ownership of all rights, inventions, production methods and other technical advances arising in connection with the case competition. The transfer of rights to the companies taking part occurs automatically and continuously as these rights arise.

The students are entitled to use products and material deriving from the case competition in contexts relating to exams and teaching at Aarhus University. The students are entitled to present their results of the case competition (also when applying for jobs) to the extent that this does not lead to the subsequent use of such results in breach of the rights that have been transferred to the company concerned. Students may only use products and material arising from the case competition in other contexts subject to a separate written agreement with the company concerned.

Inspiration

Check out the websites below for inspiration for your project work.

You can e.g. read about different approaches and methods for project work as a whole and the individual elements of the case.
In addition, you can find tips and tricks for writing and executing a good pitch, which can help you to communicate your solutions to the judges in the most optimal way.